The most creative aspect of Rue Magazine is its overall layout. Rue’s design layout is ordered so that the articles
featured in the magazine are readable, but the magazine also incorporates diversity in its design as well.
Because Rue Magazine is an online-based magazine, they include videos in their publications, as well as linking its
readers to furniture stores that currently have sale during the time of the publication.
Rue magazine has furniture, wine, food and jewelry advertisements in the magazine. Rue puts all of their
advertisements at the beginning of their magazine. This helps the magazine to have a consistent flow throughout its
content. By having the advertisements at the beginning of the magazine, it shows the reader that they care more
about inspire them and giving them great content in the magazine, rather than trying to sell them products.
Rue Magazine is owned by Rue Media Group, Inc. Rue Media Group, Inc. does not own any other magazines
besides Rue Magazine. Rue stands apart from its competitors because it is online only and it is free to access.
There does not seem to be any talk about Rue Magazine becoming a print magazine. There was not any content found
about reputable sources discussing Rue Magazine.
Rue Magazine is able to create a sense of community to its readers through its social networks, as well as
through the magazine’s team. Rue’s team is a group of women who are entrepreneurs, tech-savvy, creative and crafty
individuals. Rue’s team relates back to its audience because the team shares the same aspirations and knows what
their audience wants to read. Rue magazine makes it easy for its audience to access its magazine through its
website. The magazine is free online and you do not need to give up your e-mail address in order to access the
magazine. Unfortunately, there is no mobile app available for the magazine at this time.
Rue Magazine targets professional women who are between the ages of 28-37, tech savvy, married or are in a
committed relationship, established in her career and creative.
The mission statement states that “Rue is your pathway to stylish living. Founded in 2010 as a bimonthly digital
interior design magazine, the site has grown to be your daily source for all things inspiring. Our team is
committed to bringing you well-crafted design, effortless entertaining tips, and the products you need to make it
all your own. Join us as we empower you to live the most beautiful version of your life.”
The mission of the magazine is carried out through the content inside of the magazine, as well as the overall
design of the magazine. The magazine has a section in the magazine called “editor’s pick” and profiles on
influential people who inspire the readers in their everyday lives.
Rue Magazine is very active on their social media sites. Rue uses Facebook, Pinterest, Twitter, Instagram and
FeedBurner. On Facebook, Instagram and Twitter, Rue interacts with their customers and encourages them to share
their feedback. On these social media sites, Rue also replies back to their customers. This shows that the customer
that they care about them. This also helps Rue to build a relationship with their customers. Rue Magazine uses
Pinterest to give their customers inspiration. Rue Magazine uses FeedBurner as a blog. On FeedBurner, Rue gives out
tips to their reader that they feel are useful to them.
Rue Magazine is a successful magazine that includes service articles in the magazine. The service articles in
the magazine include expert advice, recipes, news & trends about interior design as well as fashion, and style
tips. Rue also does profiles on interior designers, fashion designers, stylists and bloggers. These articles are
important to the readers because they can relate to the content in the magazine and it also inspires them.